MIA - BUSINESS ENGINEERING MANAGER

Business Engineering
Master's level
60% working in host company, 40% in school
1 or 2-year program depending on student’s level upon acceptance

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The Business Engineering Manager (BEM) work-study programme at in&ma is for candidates with a Bac +3 or Bac +4 in the commercial, technical, or service sectors. It trains the future Managers that industrial companies need to develop and deploy their commercial strategy: decision-makers capable of handling complex business involving multiple players.

Definition of the client's needs, advice, contract negotiation, project monitoring and coordination: the Business Manager is the link between all the company's business lines (design, production, logistics). He/she is the guarantor of commercial success and customer satisfaction (B2B).

You are

Whom this program is meant for?

Holder of a bachelor’s or a first-year master’s degree in business, technical, industrial, or tertiary sector studies

You are looking for

What this program offers?

A degree that provides training for future managers who can handle complex business matters and develop and implement the business strategies of industrial companies

Begin

One of the career paths offered by this program

Business Development Manager
Sales Manager
Key Accounts Manager
Technical Sales Engineer
Business Developer
Industrial Contracts Engineer
Customer Relations Manager
Commercial Projects Manager

Course objectives

Customer relations, business strategy, market studies and competitive analysis, complex sales, commercial project implementation, key account management, B2B, team management, business development, competitive intelligence, business plans, risk management, international development

Management of strategic information and networks for spotting opportunities and the development of complex high value-added business

Conducting an economic and strategic intelligence process
Assessing customer risk
Drawing up a business diagnosis
Building and leading a network
Understanding the new strategic challenges*
Analyse and segment target markets*
Understanding the sector

Development of a strategy for complex, high value-added business development

Understanding business strategies
Defining a digital marketing strategy
Building a strategic business development plan
Winning public contracts
Key accounts
Develop and validate a business model
Analysing the results of market research
Designing a business plan
Geopolitics
Developing a business plan and indirect sales*
Determine the legal framework of the project*
Making a successful pitch to win business*

Qualification, design and business negotiations

Complex sales: detecting the need, defining the business, validating the business internally, co-constructing the solution with the client, developing a complex offer, promoting the offer to the client
Ensuring the profitability of the business
Negotiating a complex offer
Developing emotional intelligence
Formalising and securing a deal
Consolidating the fundamentals of finance*

Managing the implementation, monitoring and evaluation of complex, high value-added business projects

Building the engineering/steering of the solution
Business English
Optimising its commercial potential/stress management
Managing in an intercultural environment
Managing a team*
Building and organising a project team*
Drawing up a project summary*
Developing creativity*
Identifying the personalities of the team*
Leading the team's project*

*BEM modules over 2 years

The main task of the Business Engineering Manager is to develop and implement a commercial strategy within a company that creates and markets technological products and/or services. He/she deals with complex business and negotiates the content of each contract, considering the specificities of each client's request and the capacities of his/her company. He or she works only in B2B (Business to Business).

1 government-recognised degree

60%working in the host company

40%in school

70%professional integration upon graduation

90%professional integration within 7 months

100%of certified title Manager in Business Engineering (partial and total certifications 2014-2019)

APPLICANT PROFILE

Completed or currently completing a bachelor’s or a first-year master’s degree specializing in commercial, technical, industrial or tertiary sector studies
Motivated to develop their team and project management skills in real professional situations

ENTRANCE EXAMINATION

Half-day, 3-phase selection process before a jury:

Motivation interview
Personality and evaluation tests
Critical thinking and analytical ability assessment

Registration fee: €90

STATUS

Apprentice
Employee with professional training contract
Student
Employee on leave for training during professionalization period
Validation of Professional Experience (VAE) program

Level

Government-recognised degree
Second-year, Level-I Master’s degree registered in the French National Registry of Professional Certification (decree from November, 26, 2015, published in the Official Journal of the French Republic on December 3, 2015)

Curriculum

1-year program for a student holding a first-year master’s degree
2-year program for a student holding a bachelor’s degree
3-year program for a student holding an associate’s degree

Scheduling breakdown

60% working in host company
40% in college
3 weeks per month at the host company
1 week in college

Campuses

Châlons, France: 1 and 2-year programs
Le Mans, France: 1, 2 and 3-year programs

Planning a personalized interview

Do you have questions about the program? Uncertainties about your future or choosing your future program?

Our applicant relations managers are available to offer you advice and answer any of your questions. They can assist you in putting together your professional project, determining your career ambitions, and preparing your application portfolio.

I want a personalized interview

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